evolution of nigerian wedding fashion in the 2010s
This video captures the evolution of Nigerian wedding fashion in the post-2010 world. I talk about the influence of social media (particularly Twitter and Instagram) and the key moments that have led us from the classic iro and buba, lace top and two steps wrapper to the tightly-fitted, cinch-waisted dresses and sometimes, heavily-corseted present-day look.
I’m on socials, say hi 👋or follow me 🤔
Instagram – https://www.instagram.com/archiving.fashion/
Tiktok – https://www.tiktok.com/@heyakpan
Pinterest – https://www.pinterest.com/heyakpan/
Twitter – https://twitter.com/heyakpan
For collaborations and other enquiries, 📧email: ibethakpan@gmail.com
🎥Production
Researched & Written by Elizabeth Akpan
Edited by Chisom Okwara, Garnett Achieng and Fikayo Odugbemi
Video Edited by Oba Nmabuobi
🎥Featured Clips
Bridgerton Season 1 Official Trailer
Mad Men Season 1, Episode 13 – The Wheel
The Devil Wears Prada
📜Sources
CNN article sizing the Nigerian Wedding Industry
https://edition.cnn.com/2017/12/15/africa/nigerian-wedding-industry/index.html
Remember the 80s – Camera Edition
https://casualphotophile.com/2017/09/08/remember-the-80s-camera-edition/
Nigeria: the photographic giant
https://africultures.com/nigeria-the-photographic-giant-5534/
Research Papers I read
Aso Ebi: Fashioning Self Through Photography and “Fashion Magazines” in Nigeria
The Narrative Power of Dress in Nigerian Museum Exhibitions
Embodying “Britishness”: The (re)making of the contemporary Nigerian elite child
Article on sizing Nigerian household incomes
What we can all learn from Atedo Peterside – https://medium.com/@drola/what-we-can-all-learn-from-atedo-peterside-4e62b4c93836
Komole Launch Guardian Articles
https://guardian.ng/life/introducing-komole-nigerias-regal-gift-to-the-world/
https://guardian.ng/life/nigerians-insulted-by-deola-sagoes-komole-collection-advertorial/
Twitter Thread on Deola Sagoe’s Evolution
https://twitter.com/Edgothboy/status/981879428367122432?lang=en
Alexa Chung: How to Set up an Agency | S2, E3 | Future of Fashion | British Vogue
https://www.youtube.com/watchv=3GR43yWIYG0&list=PLHlfmUA9UkXaN-Dzms_-80R4MkuG4Qz_n&index=4
Mentioned in This Video
Stephanie Coker
Deola Sagoe
Mary Slessor
Elon Musk
Vera Wang
Stephanie Coker
Google Trends
Bridgerton (the movie)
Asoebi
Aso-oke
#nigeriafashion
Timestamps
0:00 – intro
0:47 – ng wedding context
2:16 – photography before ig
6:37 – bellanaija weddings
8:24 – online ID construction
13:56 – inflection point
18:11 – western influence
23:51 – distinction
27:20 – cc & fashion law
30:09 – presentation & modernism
31:57 – bridgerton effect
35:01 – final thoughts
